Google Ads
Send eligible purchase data via the Data Manager API, with suitable click references and optional Enhanced Conversions.
More complete purchase data. A clearer view of what sells.
Server-side tracking for ecommerce. CookieROAS enriches eligible purchase measurements with available store data, with consent and dispatch status visible for every order.
Free with one advertising channel. No per-order pricing. Compare plans.
- Guided setup
- More complete purchase data
- Insight per order
A stronger foundation for campaign decisions.
Browser tracking can miss purchases. CookieROAS connects available store data with your measurements where the data and consent allow it. More measured purchases are not automatically more sales or a guaranteed increase in ROAS.
- 1
Fewer missing purchase measurements
Recover eligible Google Ads purchase measurements using available order and identification data.
- 2
Understand amount differences
Compare observed purchase values with store orders and investigate mismatches.
- 3
Know what happened per order
See dispatch status and recorded consent, including failed or unknown states.
Your store. Your advertising channels.
Connect the order data you already have with a suitable advertising connection.
Ecommerce platforms
- Magento 2
- Shopify
- WooCommerce
- CMspecialist
Setup depends on your store and checkout. CMspecialist has an order import; other platforms may need an agreed order-feed connection. A platform logo does not promise an installable plugin.
Server-side purchase connections
Meta
Send Purchase events via the Conversions API, with available fbc/fbp identifiers and event_id support.
Other advertising channels
Observing a browser tag or click identifier is different from having a server-side purchase connection. Confirm channel availability before setup.
Use a measurement address on your own domain.
An optional first-party connection lets the snippet and measurement requests use a subdomain belonging to your store. It requires suitable domain and Cloudflare configuration and keeps the same consent requirements.
Explore first-party trackingKeep an eye on your conversion tracking.
Your order overview is included. Add monitoring for checks and alerts about established tracking problems while your campaigns continue running.
Explore the monitoring add-onA few things to know.
What does this add to my current tracking?
CookieROAS can enrich eligible purchase measurements and compare them with store orders. The additional value depends on your existing tracking and campaigns. It does not guarantee extra revenue or higher ROAS.
What do I need to start?
Access to your store settings, available order data, your advertising accounts and an understanding of your consent setup. Installation steps depend on your store and connection.
Is every order sent to every channel?
No. Eligibility depends on the channel, available information, configuration and consent. The advertising platform decides whether to attribute a purchase to a campaign.
What if consent is missing?
The status remains Unknown. Missing or rejected consent is not treated as permission.
Do I need monitoring to view orders?
No. The order overview, dispatch status and recorded consent are included. Monitoring adds checks and alerts.
Start yourself. Or start with help.
Connect your store with clear steps for your tracking code, order data and advertising channels.
Follow the setup steps
Review the access, data and settings you need before checking your first order.
Explore setupDiscuss your store
Need help with your existing tracking, several stores or a custom connection? Tell us what you need.
Talk about your setupPut your purchase data to work.
Start with one advertising channel and understand what reaches it.
Request your free start