Give Google Ads a more complete picture of what your store sells. Enrich eligible purchase measurements with available order data, with the amount, consent and dispatch status visible per order. A stronger foundation for getting more from your ad budget.
Suitable customer identifiers, hashed before submission, can help Google Ads recognise a purchase. They need to be supplied through an appropriate order connection with the required consent. The public snippet does not provide this automatically.
An order without an observed purchase measurement may qualify for server-side delivery when the required data and consent are available. This recovers a measurement; it does not create a new purchase or guarantee additional revenue.
Check the order amount and currency against the measurement data. A mismatch becomes visible for investigation. This does not promise automatic correction of every discrepancy in Google Ads.
Fictional example: order EXAMPLE-205 for €129.00 exists in your store, but no matching purchase measurement was observed in the available browser data. The order source provides a securely supplied click reference and suitable prehashed customer identifiers. The required consent is recorded.
After validation, the order may qualify for delivery to Google Ads. Check the delivery status and API response separately. Accepted means the submission was accepted; it does not prove campaign attribution or that the revenue is additional.
Identify the Google Ads conversion action and the tags or connections already sending purchases. Agree how order identification and duplicate submissions will be handled before enabling another route.
Connect the order reference, timestamp, amount and currency. Arrange a securely supplied click reference and suitable prehashed customer identifiers separately. The public snippet does not automatically collect Google click IDs for dispatch.
Check recorded consent, available fields and platform configuration. Then inspect delivery, errors and acceptance. Verify campaign attribution separately in Google Ads.
You need access to the relevant Google Ads settings and a suitable order source. Availability and required changes vary by store and are discussed before setup.
Missing click references or customer identifiers are not invented. Server-side delivery does not restore denied or unknown consent.
Observed, enriched, sent, accepted and attributed describe different stages. A missing observation does not prove that a purchase was never measured elsewhere.
Not automatically. Suitable prehashed customer identifiers must be available through your order setup. Consent, Google Ads configuration and the connection also need to be in place.
No. The order must qualify, and the required data and consent must be available. First check what is missing from your available evidence and which other routes might already send the purchase.
Not necessarily. API acceptance and campaign attribution are separate stages. Check processing and attribution in Google Ads; delivery status alone does not confirm additional revenue or a higher ROAS.
Discuss your conversion action, order source and available identifiers. We will check which connection fits your store.
Discuss my store