Google Ads
Send eligible purchase data via the Data Manager API, with suitable click references and optional Enhanced Conversions.
Connect your store data.
Know what each connection does.
Google Ads and Meta have different purchase data requirements. Your store connection supplies the order reference; browser observations add evidence. Availability depends on your platform, account and setup.
Your store. Your advertising channels.
Connect the order data you already have with a suitable advertising connection.
Ecommerce platforms
- Magento 2
- Shopify
- WooCommerce
- CMspecialist
Setup depends on your store and checkout. CMspecialist has an order import; other platforms may need an agreed order-feed connection. A platform logo does not promise an installable plugin.
Server-side purchase connections
Meta
Send Purchase events via the Conversions API, with available fbc/fbp identifiers and event_id support.
Other advertising channels
Observing a browser tag or click identifier is different from having a server-side purchase connection. Confirm channel availability before setup.
Which purchase connection do you need?
Google Ads conversion tracking
Eligible purchases through the Data Manager API, secure server-supplied click references and optional Enhanced Conversions. Consent and suitable conversion settings remain necessary.
Meta Conversions API
Purchase events with value, currency, available fbc/fbp identifiers and event_id for supported browser/server coordination. No email or phone enrichment in this route.
Observation is a separate capability
The snippet can observe supported browser tracking signals from other channels. That does not mean a server-side conversion connection exists for each channel.
How will your store supply orders?
Magento 2
We review tracking code placement and order delivery with your store administrator. Existing extensions, checkout and tracking settings determine the required changes.
Shopify
Setup is agreed around your store, checkout and the available options for sharing order data. Confirm access and required changes before starting; a ready-made plugin is not implied.
WooCommerce
We review code placement and how your store supplies the required order data, including your theme, checkout and existing tracking tools.
CMspecialist
The available order import processes order number, timestamp, amount and currency. We agree export/import access together. Additional advertising identification data must be arranged separately.
Custom store
Your administrator can supply orders through the order-feed API. We discuss available data and how your tracking code, consent setup and advertising accounts connect.
Confirm the current installation options before connecting. Existing tags and other dispatchers must be reviewed to avoid unintended duplicate purchases.
Start yourself. Or start with help.
Connect your store with clear steps for your tracking code, order data and advertising channels.
Follow the setup steps
Review the access, data and settings you need before checking your first order.
Explore setupDiscuss your store
Need help with your existing tracking, several stores or a custom connection? Tell us what you need.
Talk about your setup