Find the affected step
A working product measurement does not prove that checkout is working. Check each configured step and channel separately.
Keep an eye on
your conversion tracking.
Are visits, carts and purchases still visible in your tracking? Review measurement steps and channel evidence to find where investigation is needed.
Optional monitoring add-onFollow measurement from visit to purchase.
Select a step to inspect its example status and evidence. Your own configured steps and expected channels determine what is relevant.
Example measurement pipelineFictional data
| Measurement step | Example status |
|---|---|
| Observed | |
| Observed | |
| Observed | |
| Needs attention | |
| Unknown |
Checkout: Needs attention
In this fictional example, the expected checkout observation is missing while other evidence is available. Investigate the configured step and channel; missing observation does not prove that no request occurred.
Understand where attention is needed.
Keep uncertainty visible
Observed, blocked and unknown remain distinct. Missing information is not presented as proof that tracking works.
Receive a useful warning
With email alerts enabled, established tracking problems can trigger a message. A recovery message follows when the evidence supports recovery.
Your order overview remains the foundation.
Dispatch status and recorded consent are included in CookieROAS. Monitoring adds checks and alerts. The pipeline shows tracking observations, separately from sending purchase data to advertising channels.
Explore the order overviewWhat should you expect?
Does a quiet day mean tracking has failed?
No. Assessment uses configured measurement steps, available observations and earlier evidence. Limited or unclear data stays unknown.
Does monitoring repair my tracking automatically?
No. It shows the problem and available evidence so you can investigate and make changes. An alert is not an automatic fix.
When will I receive an email?
When notifications and recipients are configured and a tracking problem is established. Checks run periodically; immediate detection and inbox delivery are not guaranteed.
Does every store have the same pipeline?
No. Measurement steps and expected channels are configurable. The example illustrates an ecommerce pipeline; your configuration determines the relevant checks.
Start yourself. Or start with help.
Connect your store with clear steps for your tracking code, order data and advertising channels.
Follow the setup steps
Review the access, data and settings you need before checking your first order.
Explore setupDiscuss your store
Need help with your existing tracking, several stores or a custom connection? Tell us what you need.
Talk about your setup