Enrich purchase data
Available click identifiers and, for Google Ads, suitable hashed customer identifiers can help a platform match a purchase. The channel and consent determine what can be included.
More complete conversion tracking
for your ecommerce store.
Connect store orders with your measurements. CookieROAS enriches available purchase data and sends eligible conversions to your advertising channels, giving you a clearer basis for campaign decisions.
Your order is the reference point.
Recover eligible missing measurements
An eligible Google Ads order without an observed browser conversion may be sent server-side. Conflicting or insufficient evidence stays separate; a missing observation is not proof that nothing was measured.
Find amount mismatches
Compare the store amount and currency with linked tracking evidence. Differences become visible for investigation; they are not automatically corrected.
If you already use server-side tracking or Enhanced Conversions, the extra value depends on your configuration. More measured revenue does not itself mean additional sales.
From a store order to a usable purchase measurement.
- 1
Start with an order
Connect order number, time, value and currency through the appropriate store feed.
- 2
Add eligible context
Use available identification data and check recorded consent before preparing a channel-specific purchase.
- 3
Check dispatch and evidence
See what was sent, what failed and what remains unknown. Platform attribution is a separate decision.
Different channels need different data.
Google Ads
Eligible server-side purchases, server-supplied click references and optional Enhanced Conversions with pre-normalized, SHA-256 hashed email or phone identifiers.
Meta
Purchase events through the Conversions API with value, currency, available fbc/fbp identifiers and event_id. This connection does not include email or phone enrichment.
Your own measurement domain
An optional first-party endpoint can put collection on a store subdomain. It does not remove consent requirements or guarantee that blocking disappears.
Keep an eye on your conversion tracking.
Your order overview is included. Add monitoring for checks and alerts about established tracking problems while your campaigns continue running.
Explore the monitoring add-onStart yourself. Or start with help.
Connect your store with clear steps for your tracking code, order data and advertising channels.
Follow the setup steps
Review the access, data and settings you need before checking your first order.
Explore setupDiscuss your store
Need help with your existing tracking, several stores or a custom connection? Tell us what you need.
Talk about your setup